Event language: Deutsch

Startups often rely on established companies as customers. This is where two worlds collide. In my presentation, I aim to help startups understand the corporate world so they can successfully navigate a partnership. I’ll discuss typical corporate behaviors to help you understand why a partnership can be highly valuable, yet sometimes challenging. I will identify common obstacles and potential solutions.

Prof. Dr. Salima Douven is an innovator, intrapreneur, humanist, and transformation expert. She has made it her mission to improve the status quo in various environments and to identify new approaches for processes and systems through digitalization.
She began her career in 2008 at a DAX 40 company and shaped the group-wide transformation. As Corporate Vice President of Open Innovation & Incubation, she developed new digital business models—both closely aligned with the core business and in unrelated areas—and established partnerships with startups. Today, she is a professor of Digital Business at Aachen University of Applied Sciences.

The legal organizer of this event is Salima Douven | s.douven@fh-aachen.de